Front Office Booking Platform
The front office booking platform allows your reservations and sales staff to easily put together travel itineraries for clients. The front office seamlessly pulls together all your internal content and third party content to ensure a smooth sales process. We also provide some other valuable tools that can help convert bookings and drive more sales.
Analytics
The front office suite offers a range of analytics tools that can help drive more conversions and increase margins. Some of these functions are dependent on the type of customer and third party platforms.
Demographic
We can provide demographic data based on the post code of the customer to identify their customer profile type, disposable income and travel spend trends for that profile. This will help sales staff promote products and pricing that are affordable and relevant to the customer.
Web History
If the client has been browsing on the website, we have a few tools that allow your sales staff to see exactly what they have been looking at. We can identify web activity based on the number they called, the cookies on their device and even the different IP addresses they have searched from. Using this information, sales staff can promote higher margin products if the customer has shown an interest in those products. We can even integrate with other analytics tools to show sales staff which competitors the customer is looking at buying their travel from.
Customer History
If the customer has booked with you historically, you will be able to quickly see their booking profile and trends so that sales staff can present the most appropriate travel itineraries.
Booking trends
If a customer is booking a specific item of travel, product or itinerary, sales staff can identify what ancillary products have been bought by similar customers. Sales staff can then focus on selling those specific ancillary products that have a greater chance of converting into bookings
Social Media
Sales staff will be presented with social media analytics about the customer and their profile. If the customer does not book immediately, marketing can be automated to target that customer with offers that are relevant to their enquiry and customer profile.