Your products and deals are only as good as the number of people that know about them. A travel technology solution should not just be a resource to quote, book and store data about bookings and customers. A travel technology platform should start working for you at the promotion and marketing stage. Our travel technology platform has been built to make marketing easy.
- Which product sell the best
- Which product from which supplier performs best
- Which product returns the best % profit
- Which product coverts best from look to book
- Which product to users enquire about
Google and Pay Per Click
Manage your Google Pay Per Click campaigns with our travel technology platform. Ensure the latest offers are promoted within your Adwords promotions and that your advert links directly to the relevant page on your website. The days of manually preparing your Adwords campaign will be a distant memory with our system functionality.
Set your automated marketing based on any rules you want. These are examples of criteria you can set and any rules can be combined with multiple other rules to generate the most efficient campaigns:
- Return per £
- Conversions: click to sale
- Location of customer
Price Comparison Sites
We know how powerful price comparison sites can be in generating sales. Meta search sites like Travel Supermarket require a feed, which provides them with prices and availability for travel itineraries requested by their users. Our travel technology platform already provides feeds to all the leading meta search and price comparison sites in the data structures they require. Our highly efficient technology also returns results to these sites much faster than most other companies and as a result, our clients see their products appearing on the comparison sites long before their competitors.
Facebook and Social Media
Sending out deals on social media platforms like Facebook comes literally at the touch of a button with Xencra. Simply choose the offer you want to promote, add your message and send through on Facebook, Twitter and Google +. Your consultants and staff will be able comment on your social media pages through the travel platform, and customer interaction on your social media pages is facilitated on the client self service pages of your website.
Using the cache of pricing data, the system can identify the best price for a holiday, flight or hotel based on any criteria you set for the next 12 months. So for example, you may want to promote 7 night all include holidays at 4 Star hotels in the Maldives for under £1,000 flying with Emirates from Birmingham. The system will
- calculate pricing for every day of the year at all 4 star Maldives hotels with flights on Emirates
- Identify the hotels that come in at under £1,000 after your margin has been applied
- Email all clients who travel or are likely to travel from Birmingham and who fall into the demographic of clients that would book a Maldives holiday
- Upload the offer to social media users that match the demographic likely to travel to the Maldives and that are based within 50 miles of Birmingham
- Target users on PPC platforms that would travel from Birmingham to the Maldives
- Present the offers on your consumer facing website to users with an IP address within 50 miles of Birmingham